Hailey Van Lith NIL Success and Net Worth, Age, Career & More

Hailey Van Lith, a standout name in college basketball, has taken the NCAA by storm with her exceptional skills and off-court business acumen. Hailing from Wenatchee, Washington, Van Lith has consistently showcased her talent, earning recognition on both national and international levels. From her stellar performances in 3×3 basketball to winning medals for Team USA, she has cemented her place as one of the most promising players in women’s college basketball.

Now playing her first season with TCU in her fifth overall, she continues to make waves, not just for her on-court prowess but also for the lucrative NIL (Name, Image, Likeness) deals she has secured. With brand partnerships spanning sportswear, luxury fashion, and lifestyle products, Van Lith’s business portfolio is as impressive as her basketball resume.

Let’s take a deep dive into her net worth, endorsements, and how she has maximized NIL opportunities.

Hailey Van Lith’s Net Worth and NIL Valuation

While the exact figure of Van Lith’s net worth remains undisclosed, she is estimated to have an NIL valuation of approximately $779,000 as of October 2024. Ranking #5 on the College Women’s Basketball NIL list, she is among the highest-paid female athletes in college sports.

With over 1.8 million followers on social media, she has leveraged her influence to sign over 10 NIL deals with major brands, ranging from sports apparel to financial services. Her ability to secure these partnerships while still competing at the collegiate level highlights her marketability and business savvy.

Major NIL Deals That Boosted Her Financial Portfolio

Dicks Sporting Goods: The Start of Her NIL Journey (2021)

In 2021, at the dawn of the NIL era, Van Lith was quick to capitalize on the opportunity. She signed her first major deal with Dicks Sporting Goods, one of the biggest retail chains in the U.S. This early partnership marked her entry into the NIL world, and she promoted the deal through a viral TikTok post captioned “@DICKS Sporting Goods.”

Adidas Partnership: A Game-Changer (2022-Present)

In 2022, Adidas announced a historic NIL campaign featuring 15 top student-athletes to celebrate the 50th anniversary of Title IX. Van Lith was among the select few signed by the sportswear giant. As part of this deal, she showcased the Ultraboost 1.0 in Louisville Cardinals colors, promoting it through exclusive media content.

Her collaboration with Adidas didn’t stop there. Despite transferring to LSU, a Nike-sponsored school, she continued her Adidas affiliation, making her one of the brand’s most influential ambassadors in women’s basketball. In 2023, she became the face of Adidas’ Exhibit SELECT sneaker, designed specifically for female athletes.

Luxury and Streetwear Brands: Expanding Her Portfolio

Beyond sportswear, Van Lith ventured into luxury and streetwear, collaborating with brands such as Overtime and Billionaire Girls Club. In a campaign celebrating International Women’s Day, she promoted limited-edition hoodies and crop tees from Overtime.

Additionally, upon her move to LSU, she joined forces with the Tiger NIL store under Campus Ink’s NIL network, launching a personalized apparel line, including her LSU jersey and other custom merchandise.

March Madness 2024: A Star in Adidas’ Campaign

In one of her most high-profile NIL moments, Van Lith starred in Adidas’ March Madness 2024 ad campaign, a pivotal moment for the brand’s NIL strategy. The ad, which aired during the men’s and women’s NCAA tournaments, emphasized handling pressure in high-stakes games.

Speaking on the campaign, Van Lith stated:

“Throughout my journey with the sport, I never shied away from a challenge, and that’s made me the competitor I am today.”

According to Chris Murphy, Adidas’ Senior VP of Marketing:

“Our focus is helping athletes recapture the joy they have playing sports. In partnership with Hailey Van Lith, we’re inspiring the next generation and reminding them why they started playing in the first place – to have fun.”

Post-LSU Transfer: New NIL Ventures with LaCroix and Apple Cash

After transferring to TCU for her final NCAA season, Van Lith continued to expand her NIL footprint. She signed new deals with:

• LaCroix – Becoming the first-ever college basketball athlete to ink a deal with the sparkling water brand.
• Apple Cash – Teaming up with former LSU teammate Flau’jae Johnson for a lighthearted social media ad.

The Apple Cash campaign, centered around ease of money transfers, featured a comedic text exchange between the two athletes. The Instagram post read:

“Basketball is a piece of cake. So is sending cash.”

With both players boasting a combined 2.9 million Instagram followers, the ad gained massive traction, further proving Van Lith’s NIL appeal.

What’s Next for Hailey Van Lith?

As she navigates her final collegiate season at TCU, Van Lith is not just focused on winning games but also on expanding her NIL presence. With a strong foundation in sports and lifestyle branding, she is expected to sign even bigger endorsement deals as she inches closer to professional basketball.

With the WNBA and international leagues showing interest in her talent, her marketability will only continue to grow. She has positioned herself as not just an elite basketball player but also a business-minded athlete who understands how to capitalize on her image.

Conclusion: Hailey Van Lith’s Legacy Beyond Basketball

At just 23 years old, Hailey Van Lith has already built an enviable basketball and business empire. Her journey from NCAA star to one of the most marketable athletes in women’s college basketball is a testament to her skill, charisma, and business intelligence.

With an estimated NIL value of $779,000, deals with industry giants like Adidas, Apple Cash, and LaCroix, and an ever-growing fan base, she is shaping the future of college athlete branding. Whether she ends up in the WNBA or takes a different route, her legacy is already in motion—one that goes far beyond just basketball.